MassTLC

Product Marketing Peer Group: Product Launch Campaign Strategies June 20, 2018 8:30 AM - 10:30 AM (EST)

Description

A product launch is the first expression of your company’s innovation to the market. As Product Marketers we strive to do justice to the products our teams toil over, and to excite customers with the vast benefits they can attain by adopting our solution. With so much to think about and do for a launch, where do you prioritize your time? Come join product marketers from NetBrain and Carbon Black to talk about key considerations for your next product launch.

Expect to discuss:
- Product positioning and messaging
- Key launch collateral
- Lead generation and press initiatives
- Pricing and Sales enablement
- And wherever else the conversation takes us!

Speakers:
                         
           Ben Austin                                               Jason Baudreau
Product Marketing Manager                    Director of Product Marketing              
        Carbon Black                                                NetBrain

Location

NetBrain Technologies Inc., 15 Network Drive, Burlington, MA 01803

Contact Information

MassTLC
Christine Nolan
(978) 764-0682
Christine@masstlc.org
Step 1: My Information
 
 
 
Logged In As {{Environment.CurrentUserData.DisplayName}}
Step 2: Registration Types
Name Price Qty
{{ert.EventRegistrationType.Name}}
{{(ert.EventRegistrationType.IsForMembers && !ert.EventRegistrationType.IsForNonMembers)?"(Members Only)":""}}
{{ert.EventRegistrationType.Price | currency }}
{{status.maxRegistrationLimitViolation[ert.EventRegistrationType.EventRegistrationTypeId].msg}}
Total vacant spots per event: {{ Environment.VacantSpotsPerEvent }}
{{status.maxEventLimitViolation.msg}}
Step 3: Attendees
Please add attendees

{{er.RegName}} Attendees

{{ ($index == 0 || er.Price > 0)? "Attendee" : (Environment.ExtraOptions.AdditionalAttendeesTerm || "Attendee") }} #{{ ((!Environment.ExtraOptions.AdditionalAttendeesTerm || Environment.ExtraOptions.AdditionalAttendeesTerm == "Attendee") || $index == 0 || er.Price>0)? ($index+1) : $index }}

Total: {{(att.Price - getAttendeeTotalDiscountAmount(att) + getPayableAttendeeExtraItemsPrice(att)).toFixed(2) | currency}} {{att.DiscountsApplied.length>0 ? "- Discounts have been applied" : ""}}

Personal Info


Address


Phone


Additional Information


Event Sessions

{{slot.Name}}

{{$select.selected.Name}}
(full)
{{slot.SelectedSession ? slot.SelectedSession.Description || "" : ""}}


Additional Items

Name Description Price Quantity
{{item.Name + (item.IsForMembers && !item.IsForNonMembers ? " (Members Only)" : "")}} {{item.Description}} {{item.Price | currency }}
 
Registration is available to Members only
Step 4: Additional Items
Name Description Price Quantity
{{item.Name + (item.IsForMembers && !item.IsForNonMembers ? " (Members Only)" : "")}} {{item.Description}} {{item.Price | currency }}
Step {{getValidExtraPurchaseItems().length ? "5": "4"}}: Enter Promo Code
{{discount.status}}
{{status.promocode.msg}}
Step {{Environment.HasPromoCodes && getValidExtraPurchaseItems().length? "6": (Environment.HasPromoCodes || getValidExtraPurchaseItems().length? "5" : "4")}}: {{(Environment.DonationTerm || "Donation/Contribution") + " Opportunities"}}
Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description}}
Step {{getPaymentStepIndex()}}: Payment Information
{{status.form.msg}} {{status.maxEventLimitViolation.msg}} {{status.maxAllRegistrationLimitViolation.msg}}
Validation Summary
{{status.form.msg}} {{status.maxEventLimitViolation.msg}} {{status.maxAllRegistrationLimitViolation.msg}}