CMO Peer Group: Building a Marketing Team that Delivers
January 19, 2018 8:00 AM - 10:00 AM
When joining a ten year old company with 2,000 clients globally and $250M million in revenue, Jonathan Burg, in his first SVP of Marketing gig, didn't have a choice but to deliver. Through a two year journey which included a company rebrand, tech stack overhaul, entry into new markets, and a 65% increase in revenue with 70% pipeline contribution, Jonathan learned there were a few core principles that make a marketing team successful.
In this CMO Peer Group, Jonathan will share his unique journey in building a strategic marketing team from scratch, and open discussion around key learnings that can help CMO's of any tenure, and companies of any size, succeed.
Topics that will be discussed include:
-The key characteristics every marketing team needs to live and breathe to be successful
-The three factors that will make your marketing stand-out
-Marketing’s role in creating a truly aligned organization
-The challenges of getting an entire company to understand how to work with marketing, the right resources to fuel growth, and how to get your CEO to be your biggest advocate
Our Speaker: Jonathan Burg, SVP of Marketing, RewardGateway
Note: This meeting is for CMOs and VPs of Marketing of technology companies only. Apologies for those that would like to attend but do not meet these qualifications. Contact firstname.lastname@example.org to learn about other opportunities to engage with the sales and marketing community.
Thank you to our Community Sponsors
Reward Gateway, 141 Tremont Street, Boston, MA
Mass Technology Leadership Council