CMO Peer Group: Measuring the Marketing Metrics that Matter

March 1, 2019 8:00 AM - 10:00 AM (EST)

Description

This CMO Peer Group will tackle one of the most important challenges that CMOs face: identifying and measuring the right metrics and KPIs. Join this discussion to hear from and share with your peers the metrics that are most important to determine success for their organizations.

Topics will include:
1. How to gather and analyze the right data
2. Identify the metrics that are most important to marketing teams and functions
3. Choose the metrics that aren’t important to measure
4. How to use measurements and findings to influence business decisions
5. Align metrics to KPIs

Our conversation facilitator:

Brett Zucker
CMO
Monotype

Thank you to our Community Sponsors
                 


Location

United States

Monotype, 600 Unicorn Park Drive, 3rd Floor, Woburn, MA

Contact Information

MassTLC
Name: Kristen Keane
Email: kristen@masstlc.org

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